Letters “MVP” with a line through them.
Don’t use “MVP”!

An idea has been floating around in my head for a while now—

The term “Minimum Viable Product” (MVP) should be replaced with “Foundational Value Product” (FVP).

That might be a little controversial at first, but in a few minutes let me know what you think.

Context for the problem

I currently work in corporate-scale Digital Transformation as a Product Designer. As a design practitioner in this realm, a lot of work focuses on shifting mindsets and changing behaviors within entire departments. …

Peter Hutton Taylor-Brown

Always reading about design, psychology, business, technology, behavior and similar things. I lead product design for Knowledge @McKinsey. Opinions are my own.

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